The following links provide excellent guidelines for some of the most important tactics in Internet marketing promotion.

Basic Concepts & Tactics

Wikipedia Page On Email Marketing
Provides a very good overview of what email marketing is, what tools it uses, how marketers use it, feel about it, and what the benefits and challenges are.

Good Email Marketing Advice
Provides 6 tips on how to successfully engage in Email Marketing for your small Business.

Social Media for Small Business
This article discusses how to promote your small business using social media to connect with people within the community and provides tips on how to get feedback.

How to List Your Business for Local Search
Discusses how to list your business for local search with the major search engines as well as local directories.

Conducting Research Online
Provides information on how you can find what you need online more efficiently including the use of common operators, domain and site searches and advanced search options.

Do’s and Don’ts for Promoting with Twitter
The author offers some good advice about how to use (and not to use) Twitter including what sorts of things to say or not say.

Advanced Concepts & Tactics Some

Advanced SEO Techniques
iscusses website design features, internal page rank and Nofollow.

Three Simple Innovative Social Media Ideas
Social media means interacting with your visitors. This article discusses 3 social media strategies that are somewhat innovative.

Advanced Techniques to Successfully Launch an Email Marketing Campaign
Discusses the changes in email marketing and how these advanced techniques should be used as well as troubleshooting tips.

Useful Tools

Free Tools to Measure Your SEO ROI
Provides a detailed list of useful SEO tools which are also free.

Free Tools to Effectively Engage in Your Social Media Marketing Initiatives
Provides a list of more than 42 social media marketing tools that can be implemented into your online marketing strategy.