Practical Internet Marketing for Nova Scotia’s Small Businesses

This 1-day hands-on Internet marketing seminar, will show businesses just how to use Internet marketing methods to succeed online today.

Led by Internet marketing experts familiar with the challenges of smaller businesses, it will teach you step-by-step how small and medium sized businesses are using the Internet to grow their markets.

The seminar will include the following:

Morning Sessions

• Session 1: Building Websites that Sell
  What makes a good website so effective? This session, based on several website ‘make-overs’ will demonstrate what makes a website effective at bringing in customers. The emphasis will be on how to ‘turn browsers into buyers’ by improving how your site works and communicates.
• Session 2: What is “Social Media” and How Do I Use It?
  “Social Media” is all the rage. But what is social media? How can it be used by small businesses for promotion? This session will cut through the noise to show you how and why businesses are using social media for promotion and powerful, easy customer contact.
• Session 3: Winning New Customers with Search Marketing
  Search marketing allows you to win customers at the perfect time – just when they are looking for your product and services. The session will include practical real-life examples of sites to show you how search marketing works today.

Lunch & Afternoon Sessions (Lunch)

• Session 4: Promoting Your Business with Kijiji, Google Local, & other Local Methods
  Kijiji and Google Local Search allow businesses to advertise for free, and to reach thousands – or tens of thousands of customers day and night. This session will show you these tools work and how to create listings and ads that sell.
• Session 5: Email Marketing, Blogging, and other Effective “Publishing” Methods
  This session will show you why “publishing” tools including emails and blogs are useful in communicating with contacts, prospects, and customers. It will show how to set up these tools, which tools are right for which businesses, and how to craft positive messages that sell.
• Bonus Session: Live Website Review
  The workshop will include a live ‘website review’ session, allowing attendees to have their own websites reviewed by the experts who will show each attendee how to apply what they have learned to their own website.

Private 1-on-1 Consulting

Concurrent to the session, attendees will be able to sign up for private 1-on-1 consulting about their own website, or Internet marketing plans or questions.

Dates and Locations

Space is limited: Register Now!